Advertising Results with NLP

Hypnosis and advertising makes hypno therapy

Most of us have our favorite place to shop. We may have our favorite magazines, favorite clothes, or favorite food and drink. And we may think that this is purely our own choice. But what if this is because of advertising? Or more succinctly, our response to advertising?

Any message repeated over and over again has an effect. You hear the same message over and over again. And the advertisers spend a great deal of money repeating their message to us. Naturally, they would only do it because it works.

Anyone who has studied Hypnotherapy and NLP (Neuro Linguistic Programming) knows how to develop positive hypnotic suggestions. The trick is in turning ordinary language into positive talk. And when you hear the same positive affirmations over and over again, they begin to have an effect. They may even have a profound effect on your thinking and general attitude to life. You may find yourself using these affirmations in your self-talk without even seeing it.

Since advertising works so well, then positive affirmations do work. It is just a matter of hearing that good message over time. You may start viewing life from a different perspective. You may feel calmer and more at ease with yourself. The world may seem like a better place.

Hypnotherapy is very popular because it helps make fast positive changes. To most seekers of hypnosis, its value seems to lie in the depth of the hypnosis. After all, we have all witnessed hypnotic TV shows where the participants walk around clucking like chickens and flapping their wings. And you may be surprised to find that it is the part that happens during hypnosis that activates the changes, rather than the act of deep relaxation.

We all know someone who is nice to be with. Perhaps this is a friend, colleague, or someone we do business with. This is someone that we can always depend on. He or she is always helpful, ready with a smile, and says nice things to us. Maybe you know a sales assistant who is like this, and you go out of your way to buy from them. Or perhaps you have a friend who is so positive, you always try to make time for them. This is because they have this way about them that makes you feel good.

And we all know people who always complain. In fact, they seem unhappy unless they are telling their latest tale of woe. And a lot of woe befalls them. And they talk about it even more. It can be depressing just listening to someone being so negative, even if they do not mean to. After a long, hard day, this is the last person you would wish to encounter. You may sometimes avoid them or even invent excuses why you cannot see them.

Given the choice, most of us would prefer to hear nice things and see our friends, associates, and loved ones smiling at us. When someone smiles at you, your normal instinct is to smile back. This is human nature.

A smile looks nice and makes you feel good inside. Imagine how good it would be if for a whole day, smiling was advertised on TV...

The Power of Hypnosis in Advertising

By Barrie St John

It’s impossible to walk down the street without being bombarded with billboards and signs in shop windows. We may like to think that we aren’t really paying attention to these messages, but we are all influenced by the suggestions fed to us in advertising to some degree. In many ways hypnosis is suggestion and suggestion is hypnosis. Advertisers know this and certainly use it to their advantage.

Some suggestions of course we notice because we look at them directly, but lots of them we don’t notice. For instance, do you remember what was on the last advertising billboard that you passed? You might say no or not remember exactly, but on some level you have taken that information in and processed it. All the suggestions that surround us are meant to get us to buy into an idea, a person, or a company’s product. They work into our minds at an unconscious level, much like suggestions in hypnosis.

The mind tends to work by association, and suggestion also happens to work by association. So to help you associate with the advertisement, the message might be something like “If you buy this, you’ll look as young and look as good as me” or “You’ll be happy and smile like me if you buy this product.” These are positive suggestions, but negative suggestions are at work in advertising as well.

For example, insurance advertising plays highly on the fear element. “If you don’t buy this insurance you might get a victim of theft” or “You could find yourself without money in hard times, and end up homeless.” There are different ways to motivate people through suggestion, some of which play on our emotions quite directly.

Often when I watch TV, it takes me on such an emotional journey. It takes over my reality. My reality becomes whatever I am looking at on the TV. When I am watching a soap opera in my mind I am in there with the people. I am concentrating on the screen and, for a lack of a better description - I am in a hypnotic state. You’re concentrating and excluding outside stimulus, which is quite similar to what occurs in hypnosis.

That’s why TV is a fantastic medium for suggestion and for sales, because people are almost in a state of hypnosis. In fact, eye fixation is a classic way of inducing hypnosis. Even though the use of subliminal suggestions in advertising is somewhat illegal and frowned upon, the suggestions are there and are given in such subtle ways sometimes you might not even notice. They use sound, colour, and association to elicit emotional responses to the material being presented. Your unconscious mind picks up these messages and files them away.

Remember, hypnosis is merely the unconscious acceptance of suggestion.